Sensitisation through Rural Sports Coaching Centres

A school can provide the foundation for sporting talent, but nurturing the desire to excel in the field needs more infrastructure. Schools that serve so many subjects may not be able to hone sporting skills uniformly. Rural Sports Coaching Centres therefore ensure that facilities are available across the district.

Well before RDT even had a dedicated Sports sector, it was involved in Sports Education to a great degree in the district by providing quality sports material to various rural government high schools and village youth cricket teams.

This came about because of many young Physical Education teachers who came forward to request RDT’s help in their school’s sports curriculum, which RDT did, via provision of training equipment and kits.

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Vicente Ferrer
Founder - RDT

These schools became the nurseries which produced budding players who later came into RDT’s academies. It was the various school and village clubs which yielded footballers for the football academy since 2010, and produced students for Judo academy in 2015. Needless to say, the boys and girls that came into RDT’s hockey & cricket academies also came from these schools and clubs which earlier received support from RDT. Today, RDT is in the process of building a softball team from promising students across schools.

It became obvious that any sport could flourish if it has quality infrastructure and coaching at the grassroots level. This resulted in the idea of ‘rural sports centres’ with coaches who were part of RDT staff and were internally trained and supervised by RDT with training gear and equipment provided by RDT for all centres. The selection process for each centre is managed by their respective RDT coaches.

32 school programmes run across Ananthapuram district (28 schools run programmes for both girls and boys). Periodic visits are made by the regional centre RDT coaches to assess and guide the athletes and PE teachers on their development. Athletes representing these schools participate annually in the RGKA (Rural Competitions) and SGFI (School Competitions) at district, state and national levels.

Between 2010-13, cricket coaching centres with RDT appointed coaches were started at Kadiri , Gandlapenta, Bathalapalli, Dharmavaram, Penukonda, Kalyandurg, Rayadurg, Guntakal, Gooty, Tadipatri, Narpala, BK Samudram and Atmakur.  These centres are fertile selection grounds for cricketing talent at the Under-14 and Under-19 levels. At each centre, athletes have access to matted Cricket nets, gravel field and a dedicated coach.

 The athletes who are part of these RDT Cricket centres participate annually in the SGFI (School Competitions), Rural Cricket Tournament (Organised by RDT) and the Ananta Premier League (Organised by Ananthapuram District Association).

20 Mandal Football clubs run across Ananthapuram district (9 clubs run programmes for both girls and boys) providing access to a football ground and a dedicated coach for each Mandal club. Periodic rural tournaments are organised by Mandal Clubs across the district with a minimum of 6 teams.

37 school Judo programmes across Ananthapuram district (31 schools run programmes for both girls and boys) with RDT providing access to training mats in 10 schools and sand and carpet surfaces in other schools. Athletes representing these schools participate annually in the RGKA (Rural Competitions), SGFI (School Competitions), University and Open (Federation) Competitions at district, state and national levels.


“Aside from the work done at ASV and the support provided to the schools’ sports curriculum, the rural centres run by RDT are instrumental in polishing the skills of talented youngsters across many sports, to the level where they can be taken to ASV for national-level training. From ASV, many children have gone on to excel at state, national and even international level competitions with some even being professional athletes now. These opportunities were unthinkable to them before RDT’s support”

N. Sardar
Cricket Coach, Atmakur Development Centre


N.S Vineel Kumar, a youngster from Dharmavaram, started his journey to become a cricketer in the year 2004. His father, who runs a tiny general store in town, introduced him to the sport by enrolling him at RDT’s Dharmavaram Regional Cricket Centre, which admits motivated youngsters to participate in cricket and other sports, free of cost. His motivation and enthusiastic approach towards cricket earned him a place in the Ananthapuram District team in 2006, within just two years of his taking up the sport. As his Dharmavaram Cricket Centre Coach Mr. Chitra Ventakesh puts it, “Vineel was always very talented and dedicated towards cricket. His passion towards the game was evident at an early stage and he had all the ingredients to become a champion in the future.” His stay at the Dharmavaram Regional Centre was crucial in his development as a player and a person, and it was not long before he swiftly graduated to the Cricket Academy at RDT’s Ananthapuram Sports Village. Cricket has played a major role in Vineel’s life for the better, who was once shy and apprehensive to gel with others. After all the hard work, trials and tribulations, he is now vying for a spot in the Senior Andhra Pradesh State (Ranji) squad, while at the same time securing a long-term job for himself through the sports quota in the state or central government.

“Cricket has helped me come out of my shell and become more confident. It assisted me in establishing a worthy career, and in making a name for myself in my community and society.”

N.S Vineel Kumar,
Student, SSBN College, Ananthapuram and Andhra Pradesh Under-19 state team cricket player.


Games were restricted to traditional ones and played only in childhood. Daily adult life became only about providing for one’s family. Today, every child is afforded the opportunity to try for a range of sports, identify what they like and/or excel in and go on to train formally in it. That child’s progress can be taken to its highest level.